Book signing of “Marketing Digital na Versão 2.0” by Filipe Carrera

On May 13 took place on the famous book store FNAC in Lisbon the book signing of “Marketing Digital na versão 2.0 – O que não pode ignorar” (Digital Marketing in the 2.0 Version – What you can’t ignore), edited by Edições Sílabo 2009, by Filipe Carrera.

This book is for the reader that wants to know how he can use the digital means (Internet, cellular, etc.) to generate and to grow business, but at the same time doesn’t want to loose time with theory and useless technical language. That is, he wants to know in a very short and simple way how to start to use the new technologies that are available.

For a better understanding of the subject, the structural changes that are happening in terms of consumer behaviour and the way companies are performing are one of the focuses of this book.

Because of the speed of the technological and behavioural changes is big, the book has a virtual community that works as a virtual companion of the book that is available at http://dmarketing.ning.com, this is a space of interactivity between readers and the author, and where is possible to find more information about the subjects that are handled in this book and useful resources in multiple formats.

This book is available in the best book stores in Portugal.